Why are people going to read your biography?
Well, I’ll tell you. It is to hear your ‘voice’ and connect with you. Your voice is the fingerprint of your life story. They will read your biography to hear your voice come to life and connect with you. Your voice is the voice they may have known all their life, or perhaps is the voice they wanted to know but never had the chance. It’s like the voice of your favourite singer who is instantly recognizable to you soon as the song blares through the speakers. You may love the lyrics of the song or its musicality, but it is the voice of your favourite singer you will recognize and connect with before being lulled into the experience you so much enjoy.
My client’s biography instructions
Never was this brought home to me more than when I was working on a biography with an 81-year-old client who insisted repeatedly on her English-second-language narrative being reproduced exactly as she told it. ‘How will they know it is me if you change it to proper grammar’ she said. At times, I did find it hard as a copywriter to resist turning the manuscript into textbook prose beautifully crafted and balanced; but resist I did for fear of my life.Continue Reading